How do Premier League clubs spend their £200k subsidy for away fans?
In August 2013, Premier League chief executive Richard Scudamore announced a total of £12m would be given to the Premier League clubs over a period of three years to help reduce costs for away supporters.
The Football Supporters’ Federation (FSF) have recently investigated how this money is being spent, with the following results relating to this season:
- Arsenal supporters receive a £2.50 discount on every Premier League away ticket. The Gunners will also provide away supporters with a refreshments voucher worth £10 at an away fixture this Christmas.
- Aston Villa announce subsidised tickets to a minimum of five away games during 2014-15. AVFC will also put on five free coach trips for longer away days and midweek games (Crystal Palace, Hull City, Newcastle United, Sunderland, and Southampton).
- Chelsea offer £10 per person travel for every league game outside London and knock £10 off three away league fixtures after consultation with the Fans’ Forum.
- Everton introduce the “Road Trip” initiative at four games (Burnley, Southampton, Crystal Palace, QPR). Depending on the number of away games attended in 13/14 the Road Trip also offers free coach travel, food, matchday programmes and journeys accompanied by former players. Palace fans also received meal deals at Goodison Park.
- Leicester City discount £10 off tickets for Swansea City away (25th October). The Foxes say they will implement more deals through the season.
- Liverpool reduce ticket prices for their own travelling fans by £2-£4. The club says further benefits to improve the away supporters’ experience “are expected to be” announced during the season.
- Manchester City knock 50% off ticket prices for Arsenal away reducing an adult ticket to £32.
- Newcastle United reduce away match tickets for its supporters who travel to Spurs (Sunday 26th October) to £10.
- Swansea City reciprocate Leicester City’s ticket deal so travelling fans save £10 when they make the return journey. The club say they will also reward fans attending away games with incentives including discounted tickets and travel. Supporters who went to on the opening day’s match get up to £15 off Manchester City away.
- Stoke City offer free coach travel to all away fans, at every single Premier League game, for the second successive season.